03 Mar Black & White Meaning: Benefits of Colour for Bespoke Salon

Your colour palette is the most easily recognisable brand image you have. Your salon, as we’ve discussed In a variety of our guides, is a direct reflection of your businesses values and attitudes. Colour provides an immediate atmosphere and ambience that will permeate across the entire salon experience. Here at Spa Cabinets, we stock bespoke painted salon furniture. Our furniture can be provided in a variety of greyscale tones, as well as any Farrow and ball, BS or RAL colour code. Learn more about the potential of colour use for your business.

Colours Evoke Emotion

Colours are a gateway to the subconscious. Colours are engrained with inherent meaning from the day we are born. A light blue room is likely the first stereotype kid has to endure, and a blue sky will always mean the weather is great. Using the right colour palette for your salon is the first step to creating the atmosphere you aim for. A deep red room provides a sense of romanticism and class. Paler whites and greys create an ultramodern feel – for example. As we mentioned in our lighting guide, however, ensuring your lighting remains at a neutral 500 lux, 90+ CRI. This is fairly close to natural light, ensuring accurate colour representation. Without this, you may end up with unhappy customers with purple hair instead of pink when they step outside, no matter how calming your salon’s warm tones are.

Colours can be Recognisable

The quicker a potential customer can recognise your salon, the better. Consider how many cream, black, silver sign designs for salons you’ll walk past on your high street. Colours are an immediate way to stand out from the crowd in the often drab UK city. The most instantly recognisable colours are the most saturated. This applies both in the real world and on a screen, perfect for getting your bland on social. These colours are red, orange, yellow, green, cyan and magenta. Make your colours pop on your shop sign and your gorgeous handcrafted and handpainted furniture; your customers will never forget!

Colours create a comfortable environment

Making your salon a comfortable place to wait, work and talk is important to creating a pleasant salon experience. Harsh tines and strobing LEDs may look good for an Insta shot, but can quickly become irritating when you’re settling in for a complete makeover. Ensuring your customers are more than happy to wait for your services is important to making sure sales aren’t lost. Pastel colours such as pinks, greys and yellow provide a pleasant and calming environment customers will be eager to return to! Have these painted onto our bespoke padded furniture for sale for a salon that might as well be a spa too!

We hope this guide has shown to you the importance of colour in salon furniture and design. For all your bespoke salon furniture needs, include painted and unpainted salon furniture, contact Spa Cabinets today.